Sponsorship Activations · In development
Make more of the sponsorships you already have.
Your sponsored content already reaches people. What could you do to give them a better reason to get involved?
Sponsorship Activations is a tool I’m developing for people who already work with sponsorships: clubs, creators, brands and other organisations.
An example
A matchday ritual fans can join from anywhere.
Fictional club and partnership · an idea to test
- The starting point
- A small Portuguese club posts matchday photos featuring its bakery sponsor. New international followers like the club’s story, but have little reason to return between matches.
- The activation
- Make a short film about the baker who has fed supporters for years. Share a simple matchday recipe, then invite fans abroad to make it and show where they’re watching from.
“Same ritual. Different time zone. What does matchday look like where you are?”
- Why the sponsor belongs
- The bakery supplies the story, recipe and familiar face. Fans get a piece of the club’s local culture they can participate in, wherever they live.
- Start small
- Try one film and one matchday invitation. With permission, feature fan responses in the next instalment. Look for people joining in again, not just views.
- Check first
- Does the bakery want international attention? Can the club handle translations and fan submissions? Agree what would make the experiment worthwhile for both.
Where it is today
This is an early concept. I’m developing the approach; there isn’t an installable plugin yet.
If you work with sponsorships, I’d love to hear about content or a partnership you think could be doing more.