Make concrete improvements to your business, one iteration at a time.

An example

Get a useful client brief on the first try.

Illustrative scenario · not a client result

Start here

A small agency loses days chasing missing information before it can begin a project.

Change one thing

Replace “send us everything we need” with three specific questions in the kickoff email.

Before we start, could you send us:

1. The one thing this project needs to achieve.
2. An example of what good would look like.
3. The name of the person who will approve the work.

If anything is undecided, flag it and we’ll work through it together.

Try it, then improve it

Use it for the next three projects. Count follow-up questions and days until work starts. Keep what helps; rewrite any question clients still struggle to answer.